Target audience

My target audience for my magazine  would be for people who have interests in new up coming musicians with indie rock music. People that have insight interest with not only with the music but the background and stories of the artists the magazine would consist artist interviewers and past experience aimed to advice young aspiring people who wish to join the music industry or just have general knowledge. My magazine would be targeted for people from ages 17-30 with new artists being shown, older generations would not have much interest in new music. As Gene Simmons
bassist of the famous 1970's band said according to Rolling Stone magazine,"Rock is finally dead," he said in a interview with  Esquire, "The death of rock was not a natural death. Rock did not die of old age. It was murdered, he tells 

"It's very sad for new bands. My heart goes out to them. They just don't have a chance. If you play guitar, it's almost impossible," Simmons tell his son Nick, who interviewed him for Esquire. "You're better off not even learning how to play guitar or write songs, and just singing in the shower and auditioning for The X Factor. And I'm not slamming The X Factor, or pop singers. But where's the next Bob Dylan? Where's the next Beatles? Where are the songwriters? Where are the creators? Many of them now have to work behind the scenes, to prop up pop acts and write their stuff for them."

Survey

https://www.surveymonkey.com/s/7TNGD29

Magazine Case Study

Contents pages Analysis.

Conventions of Contents pages:

• Arranged in columns, usually 3 or 4.
• One main picture relating to a feature article.
• Other smaller images.
• They have page numbers on the pictures which anchors them to the written contents.
• Name of the magazine is at the top, issue date and the word contents.
• Subscription and contact information.
• Sometimes an editors letter.
• Contents divided into categories and headings used to identify each category.
• Image of the front cover of the magazine.
• Simple colour scheme.
• Contents are written in the same way-
  First Line- page number- one or two words which could be artist name or ambiguous text to intrigue the reader in bold type, often capital letters (average 12-13pt).
  Sub Line- Gives you more specific detail about what the articles about in smaller font and roman (no bigger than 11pt).
• Photography is credited for the front cover.
• Interesting and varied photographs.
• Features and regulars - main category headings
• Bottom has page number followed by title and issue date, really small font, often followed by a web address.
• Usually one or two pages, no more.

Record label case study

 

 ROUGH TRADE RECORDS

An independent record label study based in England established in 1978 created by Geoff Travis in San Fransisco . Rough Trade started of as a music store speaclising in reggae and garage rock that also  promoted records from 'Punk' a very early indie pop and early  post punk bands such as 23 Skidoo, Buzzcocks and Desperate Bicycles. Geoff  Travis started of forming a band called Scritti Polliti and began the label along with Steve Montgomery who was initially a devout customer of the store was offered a job by Travis as effective co-manager, then joined by another college Richard Scott in 1977. Rough Trade produced it's own record for the first time  after a french punk band 'Metal Urbain' published their music.  Rough Trade specialised  in European post-punk and other alternative music in the late 1970's and early 1980's. They producing so many records for popular bands in 1991 things fell down hill when the company lost a lot of money however they relaunched in 2000 this time Travis working with Janette Lee and minority staff from Sanctuary Records then in 2007 Sanctuary Records sold Rough Trade to Beggars group.

Key artist study

THE SMITHS

The Smiths is a english rock band formed in Manchester in 1982.  The men in the band are or were, Steven Morrissey (vocalist), Mike Joyce,Andy Rourke (guitarist)  and Johnny Marr (bassist) , the 5 have been performing actively from 1983 to 1987 however Morrissey has been a solo artist twice as long as the Bands active years. The Smiths released 20 singles and 7 albums and recognised to the critics to be one of the biggest bands in the 1980's.

            They started of as a alternative rock band with their first self titled album 'The Smiths' released on the 20th of February 1984 with the record label Tokuma Japan Communications.

Steven Morrissey 1980's

But moved emerged to indie in the later years, signing up with Rough Trade records where they released Meat is Murder in  1985 and The Queen Is Dead and Strangeways ,Here We Come' In 1987.All of their albums appeared on Rolling Stone's list of 500 Greatest Hits Of All Time. The had singles in the UK that reached the top 20 and all of their studio albums reached the UK top five including one which reached the top charts. Still to this day they still have cult favouritism,  (passionate fan base) with the  younger generation though they broke up in 1987, declining offers of getting back together.

The band has elements of 1960's rock fused with post punk and contemporary dance pop in the early 80's. It mostly had focus on the bass guitar and drums mostly influenced by the jangly tunes of the 60's band The Byrds and other home based bands in Manchester such as The Stone Roses and Oasis. Whilst Morrissey's lyrics that he also wrote with Marr was generally about ordinary people and sense of humor.

After the break up most of the band members continued with the music industry.
Morrissey started his solo artist career with a song that made it straight away to the top UK charts. His first album  'Viva Hate' entered the UK album charts. He is known for his success and is an innovator for indie music genre.  NME magazine claims him to be, 'one of the most influential artists ever,' He continued his career activley between 1988 and 1997. However still did tours during the 2000's. He cancelled a range of European tours now that the 55 year old is battling cancer.

The 1975

"If I die, then I die. And if I don’t, then I don’t. Right now I feel good. I am aware that in some of my recent photos I look somewhat unhealthy, but that’s what illness can do. I’m not going to worry about that, I’ll rest when I’m dead."

THE 1975

Another indie British band formed in Manchester, the band consist Matt Healy (Vocalist and guitarist) Adam Hann (guitarist) George Dainel (drums and back up  vocalist) and Rock Moss (bassist) 

he 1975 is a british indie rock band with a hint of synth pop which was formed  in Manchester, the band consists Matt Healy (vocalist and guitarist) Adam Hann (guitarist) George Daniel (drums, backing vocal) and Ross MacDonald (bass) they have been a band since 2002 but have popularised in 2012. The band started of selling EPs whilst their self titled debut hit No.1 in 2013The four-piece met at school in 2002, the band began performing punk songs in gigs arranged for  underage youths. Influenced by Michael Jackson, Motown,Rolling Stones and Sigur Rose they began to apply pop influenced hooks and guitar melodies to lush ambient backdrops they created.

Magazine Analysis

Double Spread Page Analsye

NME magazine is portraying Rita Ora's interview,' Uk hottest music star who is currently being launched in the US -talks about what we can expect from her new debut album' it uses simple and colloquial language so it could link with the reader easier as NME magazine target audience  are ages from 17-30 and have interest in her music, 'It's like creating a roller coster for your fans through songs' also because she is also a fashion icon for teenage girls, as Rita's mise-an -scene, she is wearing a leather jacket with denim hot pants with a black beanie, is the style young people desire in particular teenagers . 

The first paragraph is in a red bold font is a summarise  what the text is about, the colour red stands out so it could be read first. 

The three main colours are red, white and black. 

The title, 'RITA ORA' contrasts from the white brick wall, dark shaded ground. Red the colour of courage, leadership, alertiveness, asserts  her power because the colour is distinct  at the same time it emphasis her beauty as  red  connotes lust. Overall red gives her control and authority over the double page spread.

Kerrang magazine represents, the rock punk band,All The American Rejects, the released one of their mass marked music 'Dirty Little Secrets', the red and the pink contrasts from the black background. 'Dirty little,' is written in a cursive font in pink , appealing to girls,conforming to the stereotype. , then 'Secrets' in a bold red font,  which is euphism for sexual activity also written in red to profound it's meaning in lust. The black is a good foundation colour and has been carefully organised to the white,pink and red would stand out.
Unlike the image of Rita Ora's image conventionally put on the left, the image of the band members are placed in the middle further to the right which is unconventional. The models are in a quirky position taken from a high angle this is to provides the view about above all members, all eyes on the camera to capture attention on the reader. The start of the interview says,'The all American Rejects might look and sound like a  band your mum is approve of, but don't be fooled, Tyson and his crew dish out the dirt,' immediately this shows that the band have a rebellious side to them, which makes them seem more attractive to girls and male fans might be aspired also it reveals that the band members are going to talk about their personal lives. 

Genre reserch

HISTORICAL OVERVIEW

Historical timeline of Indie Rock on Dipity.

School magazine

 

Mood Board

School magazine

My School magazine plan

FRONT COVER

 
CONTENTS PAGE